How Emily Heird transformed an outdated website into a high-conversion client acquisition system using AI-powered assessments
Emily Heird
Mental Performance Coaching / Performance Psychology
60–90 Days
Website Revamp + AI-Personalized Assessment + Funnel Automation
Emily's website had not been updated in nearly five years. While her expertise and credibility were strong, her digital presence didn't reflect the depth of her work or support her business goals.
Outdated website design that didn't align with her positioning as a high-performance coach
Static PDF lead magnet with low engagement and no personalization
No structured way to qualify leads before discovery calls
Limited insight into a prospect's challenges prior to booking a call
We rebuilt Emily's website from the ground up with a focus on clarity, authority, and conversion, then replaced her generic lead magnet with an AI-powered mental performance assessment tailored to her methodology.
One-size-fits-all PDF download with no engagement tracking and no insight into the user's mental performance challenges
Interactive AI-powered mental performance assessment with dynamic questions based on profession, role, and context, personalized mental performance score with tailored recommendations, and email capture integrated directly into the experience
A modern, conversion-focused redesign that clearly communicated Emily's value proposition and positioned her as a trusted authority in mental performance and leadership psychology.
A high-engagement assessment that adapts questions based on the user's role and challenges, delivers immediate personalized insights, and creates a strong reason to continue the conversation.
After completing the assessment, users receive their results and are invited to book a call at a moment of maximum clarity and motivation.
Emily receives full visibility into each user's responses, scores, and recommendations. This allows her to prepare for calls with deep context around the client's challenges, increasing trust and conversion potential.
Of users who complete the assessment book a call
Of assessment users subscribe to Emily's newsletter
Discovery calls personalized from the first minute
Insight into client's gaps, goals, and constraints
I worked with Anisha to do an overhaul of my website. It had been 5 years since there was any sort of update! Anisha was great to work with. She is communicative, responsive to emails, implements feedback you give quickly, and has great technical knowledge. Anisha also contributed great ideas for lead generation, one that incorporates AI (and I wouldn't have a clue how to create!). I also believe this lead generation will be valuable insights for those who interact with it, not just another PDF that they will download and never open. If you're looking for a web developer with ideas and skills to keep up with the pace of the ever-shifting internet and AI landscape, I recommend contacting Anisha.
Let's discuss how we can transform your website and lead generation strategy